Market Intelligence

AWS didn't drop EC2 price - who's gonna tell finance?

AWS Didn’t Drop EC2 Price – Who’s Gonna Tell Finance?

It is the Monday following the AWS Re:Invent conference in Las Vegas. The dust has settled, and most attendees have recovered from their hangovers. Countless announcements were made…but there was one that was expected by many, but did not happen – where was the EC2 price reduction? After all, Google dropped its GCE prices by… Read More »

Cloudyn users take their next cloud step with Cloud Options

Cloudyn lands $4MM funding

Our cloud cost management partner, Cloudyn, just landed $4MM in Series A funding from Titanium Investments and existing investor RDSeed. Cloudyn CEO, Sharon Wagner has big plans for the additional funding, extending their services which currently focus on AWS, GCE and OpenStack to cover Azure and VMware. “Customers want a more holistic view of cloud… Read More »


CloudCamp London – James Mitchell on Information Brokerage

Last week’s Cloudcamp London was all about the increasingly blurred distinction between finance companies (loosely labelled as “banks”) and technology companies.  Here are James Mitchell’s slides from his lightning talk making the point that a tech company is really all about delivering great tech, and a financing company is all about managing financial risk. Information… Read More »

Cloud Migration

3 Reasons to migrate from Rackspace to AWS

Looks like Rackspace is going to focus exclusively on customers wanting managed services, eschewing those who prefer the DIY approach to Infrastructure as a Service.  Here is the blog on Rackspace’s website announcing it: “Rackspace Goes All-In on Managed Cloud Market Segment” Various people have commented on why Rackspace would focus on the “fanatical support”… Read More »

Henry Ford Quote

Cars became a commodity, but price did not drop to zero

I just happened across Henry Ford’s quote on manufacturing cars: Ford pioneered not just the use of standardised components in making his cars, but also the commoditisation of the finished product itself.  After all, probably his most famous quote is: “Any customer can have a car painted any colour that he wants so long as it is black”… Read More »

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Rackspace Exits Cloud IaaS Market

Back in May, Rackspace wheeled in Morgan Stanley to review their strategic options.  However, it would appear that the potential suitors suggested by Ben Kepes in this Forbes article have not been prepared to pay the asking price. According to another Forbes article, this time by Mike Kavis, “Rackspace announced that they will be exiting the… Read More »

Mispriced Light RIs

Choosing the right AWS Reserved Instances

We buy Reserved Instances from Amazon Web Services, both for EC2 and RDS, in order to hedge the fixed price subscriptions that our customers make with us, to reduce the cost of their on-demand instance usage.  Choosing which RI to buy is not straightforward – I thought I’d give a few examples as to why.… Read More »

Cloud Options featured in with Fedr8

Strategic Blue recently announced a collaboration with Fedr8, the company behind Argentum.  Ian Murphy at picked up on the story, and has written a terrific article.  He encapsulates why Argentum’s ability to identify workable cloud services for a given application fits so well with Strategic Blue’s Cloud Options service that provides fixed prices for… Read More »

Cloudyn users take their next cloud step with Cloud Options

Cloud Cost Management – a 5 step guide

Why is it that some people say that cloud computing is cheap, whilst others say that cloud computing is really expensive?  Well, it is cheap if you do follow the procedures outlined below, and it is expensive if you do not! Step 1 – Test and Dev If you want to just try something out,… Read More »

Electric Fence Cloud

GCE Pricing – like touching an electric fence!

We have received a steady stream of questions about Google Compute Engine and their Sustained Usage Pricing, most of them asking whether this was going to replace the “Reserved Instances” pricing structure championed by Amazon Web Services (AWS). For those readers who may not be amateur cloud pricing enthusiasts, let me explain the various pricing… Read More »